Great War

Some Wartime Advertisements

RFC Burberry ad, 1917

Lea & Perrins' Sauce, 1917

Price's Candles, 1915

Wheel Rims ad, 1917

Officer's Kit

Watches from Harrods

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2 thoughts on “Some Wartime Advertisements”

  1. The advertisers must have been very careful not to frighten consumers into helpless rage about the tragedies that were happening to their sons and husbands in in the European battlefields.

    At the same time, they had to acknowledge that times were very tough at home, and that consumers had to live the most normal life they could. Not an easy balance to achieve.

  2. Amazing to see the reality of how people lived combined with how companies continued to solicit their dollars. These ads have given me an idea for a scene I’m writing. TX

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