RFC Burberry ad, 1917

Lea & Perrins' Sauce, 1917

Price's Candles, 1915

Wheel Rims ad, 1917

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2 Comments on Some Wartime Advertisements

  1. Hels
    June 15, 2012 at 10:47 PM (7 years ago)

    The advertisers must have been very careful not to frighten consumers into helpless rage about the tragedies that were happening to their sons and husbands in in the European battlefields.

    At the same time, they had to acknowledge that times were very tough at home, and that consumers had to live the most normal life they could. Not an easy balance to achieve.

  2. Mary Tod
    July 3, 2012 at 5:53 AM (7 years ago)

    Amazing to see the reality of how people lived combined with how companies continued to solicit their dollars. These ads have given me an idea for a scene I’m writing. TX